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Data protection

General

You can use this website without providing personal data, with the exception of our password-protected area. When you visit the various pages of our website, our server will merely be sent access data (e.g. your browser type and the time of your visit). These access data do not contain any personal data and cannot be used to draw any conclusions as to an identifiable person. In particular, the access data are not used to create usage profiles. They merely serve to optimise the use of our website and allow us to carry out statistical evaluations. The use of the Internet pages of the Hotel Hohenlohe GmbH is possible without any indication of personal data; however, if a data subject wants to use special enterprise services via our website, processing of personal data could become necessary.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the Hotel Hohenlohe GmbH.

As the controller, the Hotel Hohenlohe GmbH has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, Internet-based data transmissions may in principle have security gaps, so absolute protection may not be guaranteed. For this reason, every data subject is free to transfer personal data to us via alternative means, e.g. by telephone.

Use of personal data

We will only use personal data if you provide them to us voluntarily. This is necessary if you wish to subscribe to our newsletter or if you want to book a hotel room or other related service.

Personal data for the use of the aforementioned services shall only be collected to the extent necessary for the purposes of executing the contract or rendering the service.

After the full execution of the contract, the personal data provided by you shall be blocked or deleted in order to preclude their further use. This does not apply to the provisions of commercial law or information required by law which may require longer storage periods.

Disclosure of personal data

Beyond the extent necessary for executing the contract, personal data shall not be passed on without your express consent.

No other personal data shall be disclosed to third parties unless we are obliged to do so by a court order or statutory provision.

Contact Form

You can contact us via the contact form on the Website. Personal data of the User shall be collected, used and stored for the processing of a contract. “Personal Data” are such data that contain information pursuant to your personal or material circumstances (e.g. name, address, date of birth, e-mail address, bank details or credit card data).

Information, changes and cancellations

At any time, you can request free information on the personal data we have stored about you. Under the German Federal Data Protection Act (BDSG) you are entitled to correct, block or delete your personal data. You can also prevent us from using the personal data we have stored about you in the future. In all of these cases, please contact us in writing or by fax or e-mail at the following addresses:

Hotel Hohenlohe GmbH

Weilertor 14, 74523 Schwäbisch Hall

Telefon: (0791) 7587-0

E-Mail: info@hotel-hohenlohe.de

Cookies

This website uses 'cookies' in order to make our website more attractive and to permit the use of certain functions. Cookies are small text files that are stored on your computer. At the end of your browser session, most cookies are deleted from your hard drive (these are known as session cookies). However, 'persistent cookies' remain on your computer and allow us to recognise you upon your next visit.

You can prevent the installation of cookies on your computer by adjusting the settings of your browser. However, we would like to point out that, if you should choose to do so, you may not be able to use the full functionality of this website.

Google Analytics 4

We use Google Analytics 4 on our website, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

Google Analytics enables us to statistically evaluate the use of our website and improve our online services. In particular, information about the pages and content accessed, the source of the website visit, the time and duration of the visit, interactions with our website, the approximate location, the browser and operating system used, the device type and screen resolution, as well as the IP address may be processed.

Google Analytics uses cookies and comparable technologies. It is used exclusively on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG (German Telecommunications Digital Services Data Protection Act). Google Analytics is only activated after you have given your consent via our cookie settings dialogue. You may change or withdraw your consent there at any time with effect for the future.

Our Google Analytics property is linked to our Google Ads account. If you have also consented to the use of marketing technologies, the collected data may be used to measure and optimise our advertising campaigns and to personalise advertisements. The “Google signals” function is not activated.

User and event data linked to cookies, user identifiers or advertising IDs are stored for 14 months. In the event of renewed user activity, the retention period for user data begins again. The relevant data is automatically deleted once the retention period has expired.

As part of the use of Google Analytics, data may be transferred to Google LLC in the United States and processed there. Google LLC is certified under the EU-US Data Privacy Framework. Further information about the processing of personal data can be found in the Google Privacy Policy and the Google Analytics Terms of Service.

Google Ads Conversion Tracking

We use Google Ads, an advertising service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. As part of Google Ads, we use conversion tracking to measure the success of our advertising campaigns.

If you click on one of our Google ads and subsequently visit our website, Google may use a cookie or comparable technology. This enables us to determine whether a specific action was performed on our website after an advertisement was clicked, such as submitting an enquiry or making a booking.

In particular, information about the pages or URLs accessed, the previous click on an advertisement, completed conversion actions, the IP address, and the browser and device used may be processed.

Google provides us with statistical evaluations regarding the success of our advertisements. In principle, these evaluations do not allow us to directly identify individual website visitors.

Google Ads conversion tracking is used exclusively on the basis of your consent pursuant to Art. 6(1)(a) GDPR and Section 25(1) TDDDG (German Telecommunications Digital Services Data Protection Act). Conversion tracking is only activated after you have given your consent via our cookie settings dialogue. You may change or withdraw your consent there at any time with effect for the future.

As part of the use of Google Ads, data may be transferred to Google LLC in the United States and processed there. Google LLC is certified under the EU-US Data Privacy Framework. Further information can be found in the Google Privacy Policy and the privacy information for Google advertising products.


Integration of Google Maps

This website uses Google Maps to display maps and to create how-to-get-there diagrams. Google Maps is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. By using this website, you declare your consent to the acquisition, editing, and utilisation of data automatically obtained or entered by you through Google, one of its representatives or third-party providers. You will find the conditions of use for Google Maps under Conditions of use for Google Maps. You will find comprehensive details in the Data Protection Center of google.de: www.google.de/intl/de/policies/privacy/

Using of YouTube-Plugins (Videos)

Our website features integrated YouTube videos, which when the website is called up will place cookies on the users’ computers. If you have de-activated the setting of cookies for the Google advertising program, you need not anticipate any such cookies when you call up YouTube clips. However, YouTube also files non-personal utilisation information in other cookies. If you wish to prevent this, you must in the browser itself, or with add-ons like Cookiesafe in Firefox, manage and block the information that YouTube and other providers wish to store. You will find comprehensive details in the Data Protection here: www.youtube.com or www.google.de/intl/de/policies/privacy/.

Newsletter

If you subscribe to our company’s newsletter, the data entered in the relevant registration form will be transmitted to the controller responsible for processing. Registration for our newsletter takes place using a double opt-in procedure. This means that after registering, you will receive an email asking you to confirm your subscription. This confirmation is necessary to prevent anyone from registering using another person’s email address.

When you register for the newsletter, your IP address and the date and time of registration are recorded. This serves to prevent misuse of our services or of the email address concerned. The data will not be disclosed to third parties unless we are legally obliged to do so. The data will be used exclusively for sending the newsletter.

You may unsubscribe from the newsletter and withdraw your consent to the storage and processing of your personal data at any time. A corresponding unsubscribe link is provided in every newsletter.

The legal basis for processing your data following registration for the newsletter is your consent pursuant to Art. 6(1)(a) GDPR. Where the newsletter is sent in connection with the sale of goods or services, the legal basis is Section 7(3) of the German Act Against Unfair Competition (UWG).


Use of rapidmail

Description and purpose

We use rapidmail to send newsletters. The provider is Positive Group Deutschland GmbH, Ingeborg-Krummer-Schroth-Straße 18a, 79106 Freiburg im Breisgau, Germany. rapidmail is used, among other things, to organise and analyse the distribution of newsletters. The data you enter for the purpose of subscribing to the newsletter is stored on rapidmail’s servers in Germany. If you do not wish your newsletter usage to be analysed by rapidmail, you must unsubscribe from the newsletter. A corresponding unsubscribe link is provided in every newsletter.

For analytical purposes, emails sent using rapidmail contain a tracking pixel that connects to rapidmail’s servers when the email is opened. This makes it possible to determine whether a newsletter has been opened. rapidmail also enables us to determine whether and which links in the newsletter have been clicked. All links contained in the email are tracking links that can be used to count your clicks.

Legal basis

The legal basis for this data processing is your consent pursuant to Art. 6(1)(a) GDPR. You may withdraw this consent at any time with effect for the future.

Recipient

The recipient of the data is Positive Group Deutschland GmbH.

Transfers to third countries

Data is not transferred to third countries. However, we are aware of our responsibility and regularly review the applicable circumstances and changes in legislation. Should data be transferred to a third country in the future, we will update this information as soon as possible.

Storage period

The data stored by us on the basis of your consent for the purpose of receiving the newsletter will be retained until you unsubscribe from the newsletter. After you unsubscribe, the data will be deleted both from our servers and from rapidmail’s servers. Data stored by us for other purposes, such as email addresses used for a members’ area, remains unaffected.

Withdrawal of consent

You have the right to withdraw your consent at any time pursuant to Art. 7(3), sentence 1 GDPR. Consent may be withdrawn without formal requirements and without giving reasons, with effect for the future. The withdrawal of consent does not affect the lawfulness of processing carried out on the basis of consent before its withdrawal. Further information can be found above in our Privacy Policy under “Rights of data subjects”.

Contractual or statutory requirement to provide personal data

The provision of personal data is neither required by law nor by contract and is not necessary for entering into a contract. You are not obliged to provide personal data. However, if you do not provide the required data, you will not be able to subscribe to the newsletter.

Further privacy information

Further information about GDPR-compliant email marketing with rapidmail is available at https://www.rapidmail.de/dsgvo-konformes-email-marketing.

Further information about rapidmail’s analytics features is available at https://www.rapidmail.de/hilfe/kategorie/statistiken.


Facebook

Our website also features programs (plugins) of the social network Facebook. These are operated exclusively by Facebook Inc., 1601 South California Avenue, Palo Alto, CA 94304, USA (hereinafter referred to as 'Facebook'). These plugins can be recognised on our website by the Facebook logo or the word 'Like'. As soon as you visit a page of our website which contains such a plugin, your browser will establish a direct connection with the servers of Facebook; the content of the plugin will be sent directly to your browser and embedded in the website. As a result, Facebook obtains the information that you have visited our website. If you logged into your personal Facebook account during your visit to our website, Facebook will be able to associate your visit with your Facebook account. If you interact with the plugins, for example by clicking the 'Like' button or posting a comment, this information will also be sent directly to Facebook and stored there. If you do not want this data transfer to take place, you must log out of Facebook before visiting our website.

You can find more information on the purpose and extent of data collection by Facebook and how the data is processed and used by Facebook, as well as your rights and optional settings to protect your privacy, in the Facebook Data Use Policy (http://www.facebook.com/policy.php).

DialogShift chat application on our website

Our website uses the chat application of DialogShift GmbH, Rheinsberger Str. 76/77, 10115 Berlin. This application processes and stores data for the purpose of web analysis, to operate the chat application and to answer queries.

For the operation of the chat function, the chat texts are stored and a cookie with a unique ID is set - this is used to recognise you as a customer. A cookie is a small text file that is stored locally in the cache on your device. Using this cookie, our application recognises the device and can retrieve past chat logs. This cookie is stored for 90 days since last use. You can disable the storage of cookies in your browser settings. However, without the use of cookies, the chat function cannot be performed.

The possible disclosure of e.g. name, e-mail address or a telephone number is voluntary and with the consent to temporarily use and store this data for the purpose of contacting you until the end of the contact. This personal data is deleted after 90 days.

The legal basis for data processing is Article 6 (1) lit. F DS-GVO based on our legitimate interest in effective customer support, for statistical analysis of user behaviour and for optimisation purposes of our offers. DialogShift offers at www.dialogshift.com/en/data-privacy for further information on the collection and use of data and on your rights and options for protecting your privacy.

Applicability

This data privacy policy applies to all pages of www.hotel-hohenlohe.de that are located on our server. It does not cover any linked third-party websites.